In spite of the fact that most of international clients negotiate prices and budgets centrally, Mikran is often offering tailor-made services much appreciated by local outlets. This has always given us a big advantage as in many cases it has been our local services that put our suppliers at the top of the preference list.
Most of our independent clients are turning towards niche and high perceived quality products. Their requirements tend to be more demanding and technical and yet their raw materials are supplied by highly globalised commodity producers. Mikran's business model is combining both segments, niche and commodity, into a successful correlation.
Other Client Services: Back-Selling